Chas Everitt was named the Most Innovative Brokerage In The World, beating out 500 other companies. This global award was presented at an awards gala held in Miami Beach back in 2016 LeadingRE conference week; the gala was attended by some 2500 top real estate professionals from 25 countries.
LeadingRE President and CEO Pam O’Connor say that the Most Innovative Brokerage award is given to brokers who make the most extraordinary difference for their company and business community through a major initiative that is new and different, or to those who apply new strategies to an existing challenge. “To stand out among the very best real estate firms in the world reflects an extraordinary commitment to performance and excellence”.
The award was followed by the opening of a Luxury Portfolio division. This division caters to property sales above R10 million. Rory O’Hagan, the CEO of Chas Everitt Luxury Portfolio, says the group has sold R284 million in luxury home sales in Hyde Park, Sandhurst, Melrose, and other sought-after suburbs in Johannesburg alone. This is done by marketing their listings vigorously through the many platforms existing in both SA and internationally, through the affiliation with Leading Real Estate Companies of the World.
There is also an increased demand for luxury cluster homes in areas like Hyde Park, Atholl, and Morningside. In Gauteng, luxury homes that move away from the noise and congestion of traffic have become popular. High-end buyers are also opting for homes that are still opulent, yet offer more security and convenience.
This explains some of their big sales including the sale of a R33 million French style house in Constantia Upper Cape Town, and a R35 million property in Zimbali. The division is currently showcasing a R115 million farm in Stellenbosch, a R80 million house in Sandhurst, and a R78 million property they have named “the Mansion in the Sky”.