Like most companies, Rawson saw a peaked interest in property around urban centers like the Western Cape, parts of Gauteng, and Durban North. They credit this to the demand for safe, secure, and low-maintenance housing. The company’s Durban branches have recorded a high interest in places like Kloof and Meadow Lane where houses sell for up to R10 million.
Rawson also has a high amount of sales for new developments, especially around the Western Cape. For properties around Blaauwberg, Table View, and Parklands, the average price for a home is around R1, 2 million. For places such as Somerset West, the price is much higher. This is because the property in Cape Town has given investors a good return.
More young buyers are entering the market as well, and Rawson seems to be catering to that market. It appears that the company has a high turnover for sales in new developments. Because they have a high emphasis on the sophisticated and fuss-free layout, Rawson seems to highlight the need for fresh new designs. According to Tony Clarke, the Managing Director of the Rawson Property Group, space is becoming more and more of a luxury, and clean designs help create more space.
Rawson recommends that potential homeowners and rental homes need to look for houses that offer modern day luxuries like fibre internet connections. It is believed that it is only going to become more essential as time goes by.
Rawson is one company that is looking to attract new young buyers. Their website also offers financial advice specifically for this reason. There is a finance calculator for people to see how much customers will have to pay, and it includes the interest rates in order to show the final amount.
The website also offers transfer documents. More importantly, their ability to break down important issues around housing has made them an all-in-one stop for homeowners and people looking to rent homes.