What is the role of social media in digital marketing?
Ans. Social media is an important pillar of digital marketing. And in this digital world, with the increase in social media users, interviewers are likely to question you about your social media knowledge.
What do you understand by digital marketing?
Ans. Digital marketing is all about the tactics used for building a brand via online channels. It includes various techniques like SEO, SEM, Email Marketing, Link building, PPC, Affiliate Marketing, etc.
What are the most effective ways to increase traffic to yourwebsite?
Ans. The best and effective ways to increase traffic to your website are
- Paid search
- Content marketing
- Content optimization
- Display advertising
- Linking Internally
- Posting content on LinkedIn
- Writing crisp headlines
- SEOactivities
- Guest blogging
- Email marketing
- Targeting long-tail keywords
- Seeking referral traffic
What are the different types of Digital Marketing?
Ans. Different Digital Marketing aspects are
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM
- Email Marketing
- Content Marketing
- E-commerce Marketing
- Social Media Marketing
Why are you interested in pursuing a career in digital marketing?
Ans. Explain the reasons why you are keen on choosing digital marketing as your career and the challenges you are looking forward to facing. Some of the answers can be
- Acareer in digital marketing is high in demand in the present and in the near future, so you want to pursue a career in it.
- Digital Marketing is an ever-changing field, and you want to have a career that has such fast-paced changes, as you want to keep learning something new.
- You are inclined towards creativity & technology, and digital marketing gives you that opportunity to explore both
What is the difference between marketing and sales?
Ans. This question is sometimes asked if you’re a fresher to know your mindset. The job interviewer wants to know if you are aware of the functions of both departments. Many a time, when the candidate is not from the marketing background, tends to mix up the two. In a nutshell, marketing is about building awareness and bringing in leads, while sales is about closing those leads.
Explain PPC or Pay Per Click advertising.
Ans. Pay-Per-Click (PPC) is also known as Cost Per Click is an online advertising model used to direct traffic to websites. In this technique, advertisers pay a fee to the publisher (website owner or host of the website) every time when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked
Describe SEO.
Ans. Search Engine Optimization is the art and science of increasing the quantity and quality of website traffic by increasing the visibility when the users search for products or services related to any business on search engines. The better visibility of your pages in search results, the more likely you are to grab the attention and attract customers
Explain keywords. How important is it for SEO?
Ans. Keywords are the most significant element of Search Engine Optimization. People use keywords to search for a product or service on the internet. They are important for better rankings in the search engine result pages (SERPs). The keywords you use to include in your content will determine the kind of traffic you want to get to your website. This will help your website’s pages to rank higher in search engines which makes it easier for people to find your website.
How do you categorize digital marketing?
Ans. Digital marketing is categorized into two segments: Inbound Marketing: This technique takes the help of social media, digital content in e-books, e-newsletter, or webinars to increase the number of clicks and learn more about a company and its services. Outbound Marketing: This segment includes placing ads, cold calls, e-mails, or reach out to potential customers through digital medium