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- What do I enjoy doing the most? Doing something enjoyable is a good way to ignite commitment and possibly uncover an idea that will prove profitable. For example, the Boeing (aircraft) Company got its start after flight enthusiast Bill Boeing built a plane in 1916. One plane led to two, then three… and so on.
- What are my hobbies and/or interests? Anything from growing roses to personalizing software programs to building model ships can be turned into a profitable business if the circumstances are right – either by teaching others how to do it, by packaging and selling what is created, or by selling related products to fellow enthusiasts.
- What subject(s) or pastimes did I enjoy in college (or high school)? Think back to your student years. Can the one or two subjects you found most fascinating be turned into a money-making idea? With a little thought and effort they just might.
- What marketable experience, knowledge, or skills do I possess? Almost everyone possesses a skill or knowledge that has the potential to make money.
- Have I ever looked at another business or product and thought ‘I can do better than that!’ Many successful businesses get started because they’re better than what their competitors offer in terms of service, quality, location, speed, or uniqueness.
- Are the people in my community asking for, or in need of, a product or service? For centuries, perceptive entrepreneurs have known that products or services that are needed or wanted are sure-fire money makers.
- What will make the world (or my neighborhood) a better place? New ways of thinking that can help the world become a better place to live can lead to much entrepreneurial success.
- Is there an obvious problem out there just waiting for a solution? With so many people concerned about clean, cheap energy (and the environment), business ventures that provide an alternative to dirty and expensive energy practices are proving to be real money-spinners (again, see Chapter 35).
- Is there a current product or service on the market I truly believe in? Business ideas do not have to be original. Sometimes an old idea can be copied and introduced into a new market to astonishing effect.
- What do the people or customers in my current job complain about (or want) the most? Unhappy customers can unwittingly uncover vast opportunities – if they’re taken seriously and if someone takes the time to listen to them.
- Is there a need for a product or service in an underserved market? Too many small markets are ignored by business communities because of prejudice, ignorance, outdated misconceptions, or just plain laziness.
- Is there a type of person, group, or customer base I connect with? Those who enjoy working with the elderly, an ethnic group, hobbyists, children, mountain climbers, basketball players, or any form of potential customer probably harbor an above-average ability to talk with them, discover what it is they need or want, and learn ways to serve them.
