BBC Vacancy – Senior Producer, Social Media

BBC Media Action

Dar es Salaam

BBC MEDIA ACTION

JOB DESCRIPTION

Location: Tanzania

Job title: Senior producer, social media

Reports to: Head of production

Duration: 12 months

Special requirements: The right to live and work in Tanzania. Fluent in English and Swahili with ability to write reports in these languages.

Context:

BBC Media Action is the BBC’s international development organisation, and we believe in the power of media and communication for good. We work in more than 20 countries around the world, supporting the independent media essential to democracy and development. Each year our projects and programmes reach over 100 million people facing poverty, inequality, and insecurity with information they can trust, helping to improve health, bridge divides, challenge prejudice, and save and change lives. We follow the editorial standards and values of the BBC, but we rely on funding from donors and partners to carry out our work.

Overall purpose of job

BBC Media Action is seeking a senior producer, social media to lead the digital production team in creating bespoke content for social media on multiple social networks like Facebook, Instagram, TikTok and others, including short form video, photos, infographics, and other relevant formats. To promote content on social media in original ways, best suited for each respective platform. To engage online communities and influencers and facilitate conversations on social media. Build the capacity of digital producers to deliver outstanding social media content including line management of specific members in the team. To ensure that BBC Media Action production, editorial and safeguarding standards are met for all social media posts published on BBC Media Action Tanzania social media channels. To ensure that social media content reflects the social, cultural and gender diversity of Tanzania

Main duties and accountabilities

To be responsible for the sign off of all content published on the BBC Media Action Tanzania social media platforms like Facebook, Instagram, TikTok and others as appropriate to each platform, whilst adhering to the BBC Media Action project objectives, editorial guidelines, information security and production standards.
Responsible for ensuring that the social media production team originate and produce platform and topic relevant social media posts which may include scripting, editing, filming, and presenting content across multiple social networks.
Responsible for building up community and engagement around the BBC Media Action Tanzania social media channels, by designing and delivering effective and platform relevant content strategies, social media campaigns, and engaging influencers, etc.
To originate and execute innovative formats for social media posts best suited for each social network, including Facebook, Instagram, TikTok and others as required.
To test and optimize social media formats using social analytics tools like Meta Business Suite and others, as necessary.
To engage influencers and communities within the Tanzania social ecosystem around BBC Media Action Tanzania social media content.
To ensure that social media content adheres to the BBC Media Action standards of diversity, inclusion, equity, and gender equality.
To experiment with emerging tools and platforms and facilitate their adoption by other team members, e.g. championing social live streaming of studio guests.
To conduct, film and edit interviews in the studio and/or in the field, live or pre-recorded.
To take the lead in liaising with contributors and other project team members, including researchers to ensure that the project objectives and engagement targets are met on all social media channels.
To ensure that the social media team deliver to deadline while maintaining the highest editorial, production, legal, contractual, and copyright standards, referring upwards in cases of difficulty or doubt.
After appropriate training, to be able to use a range of video, audio & digital equipment and information technology to research and create content in the appropriate medium, to the highest professional standards.
All Social Media Producers may be required to travel off based on short production trips and assignments.
Understand and comply with BBC Media Action’s safeguarding policy, the staff code of conduct as well as financial policy especially on retirement and fraud.
Participate in relevant mandatory training on safeguarding and respect at work.
Report any safeguarding concerns immediately, either to the Country Director, or using the Whistleblowing Policy
Perform any other duties that may be assigned.

Required skills, knowledge, and experience:

Bachelor’s degree in journalism/communication or related field plus 3 years of professional experience in production of content across a range of formats, and media platforms.
At least 3 years’ experience of editorial decision making at a senior level, writing ability and production skills based on substantial experience in a media or other content creation organization with a focus on social media. A demonstrable personal social media presence in a professional capacity, including engagement with influencers on social media.
Strong social media management at a Senior level with proven experience creating engaging content, formats, and campaigns for social media.
Ability to work effectively as a team leader, acting fairly and resolving conflicts where necessary. Proven ability to priorities and plan activities taking into account all the relevant issues and factors such as deadlines, resources, team travel, etc.
An in-depth understanding of the Tanzania social media ecosystem, the BBC Media Action Tanzania target audience, and original and realistic ideas as to how BBC Media Action Tanzania can continue to grow its social media channels, its social presence, and engage influencers on social media.
Proven experience in social-media content production and audience engagement. Substantial knowledge of how to optimize posting and engage audience on Facebook, Instagram and other platforms.
Excellent digital skills including use of graphics editors to create photo collages and infographics, smartphone apps and other. A self-learner approach to new technologies and an understanding of their potential is essential.
Excellent video shooting and editing skills, including using smartphone apps and other. A committed self-learner approach to new video editing tools like the Adobe Creative Suite, Canva, etc.
A full command of Kiswahili language, and a good knowledge of English and the ability to communicate effectively.
Demonstrates a commitment to improving diversity and gender equality in BBC Media Action Tanzania, on and off social media platforms, and understands how individual differences can benefit BBC Media Action.

Key competencies

The following competencies (behaviours and characteristics) have been identified as key to success in the job. Successful candidates are expected to demonstrate these competencies.

Editorial judgement: demonstrates balanced and objective judgement based on a thorough understanding of BBC editorial guidelines, target audience, programme and department objectives. Makes the right editorial decisions, taking account of conflicting views where necessary.
Managing relationships and teamwork: able to build and maintain effective working relationships with a range of people. Works co-operatively with others to be part of a team. Values individual’s differences and demonstrates a commitment to knowledge sharing and informal learning, for the benefit of the team.
Strategic thinking: able to identify a vision and create plans for implementation of that vision to meet the end goal. Evaluates situations, decisions, and issues in the short, medium and long-term.
Leadership: ability to inspire others to realize an identified vision.
Analytical Thinking: able to simplify complex problems, processes, or projects into component parts, explore and evaluate them systematically. Able to identify causal relationships, and construct frameworks for problem solving and/or development.
Change Management: able to understand and anticipate the need for change and to build frameworks for planning and managing the continuous process of change.
Planning and Organization: able to think ahead to establish an efficient and appropriate course of action for self and others; planning of activities considering all the relevant issues and factors such as deadlines, staffing and resources requirements.

How to Apply:

Candidates should send their CV and a cover letter (in English, PDF or Microsoft Word format) which outlines their experience and suitability for the role by email to: [email protected] – please include the title of the position applied for in the subject line and send by 5pm on 05 May 2024

Only applicants with separate cover letter will be considered. Please do not send certificates or other attachments. Only shortlisted candidates will be notified.

Closing date: 05 May 2024

The role may involve working with groups of vulnerable children and adults. For the successful candidate, mandatory training will be provided on BBC Media Action’s safeguarding policy and staff code of conduct. A police background check may form part of the recruitment process. BBC Media Action operates a zero-tolerance policy concerning all forms of abuse and exploitation of vulnerable people.

BBC Media Action has zero tolerance for fraud and exploitation. If you have any concerns, please share with us through [email protected]