Since its inception, the company has grown to become the largest hospitality management company in the region, a brand not only widely recognized, but much admired.

Rotana’s strategic development is orchestrated by a team of professionals who have exceptional international experience and a fundamental understanding of the cultures and communities of the Middle East, Africa, Eastern Europe and Türkiye. The impressive growth in the number of Rotana properties under management is powered by consistency in ‘getting it right’ the first time, every time. Indeed, the company’s strategy is nothing less than to have a property located in every country in the region.

This plan is under full sail. Rotana is managing an ambitious expansion that will see our portfolio of operational properties increase from two in 1993 to 100 by the end of 2025.

Rotana is a dream brought to life through visionary leadership

It all started with a friendship. In 1978 Nasser Al Nowais met Selim El Zyr and quickly formed a strong bond, realising that they both shared the dream of forming a regional hospitality group capable of developing best-of-breed hotels to international standards.

Operating as Rotana, it opened its first property, the Beach Rotana Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East, Africa, Eastern Europe and Türkiye.

Rotana combines a unique understanding of the culture and communities of the Middle East with the collective expertise of an executive team contributing to years of international experience in the service industry.

Rotana’s plans to grow from the two properties it started in 1993 to more than 100 by 2025. With several further properties planned for opening and new projects in the pipeline confirming the company’s intention to have a Rotana managed property in all the major cities throughout the Middle East, Africa and Eastern Europe within the next five years.