TAHA has a total of about 17,588 members, categorized into three groups. Comprehensive members include large producers, exporters and processors of horticultural related products. Allied members include suppliers of agro-inputs and other service providers in the industry including but not limited to development projects, financial and credit providers, consultancy companies, and business development service providers. Associate members include smallholder farmer groups and associations and individuals taking part in horticultural activities. TAHA’s strength is anchored in its wide membership base which has continually expanded across Tanzania mainland and Zanzibar.

TAHA operates two complementary divisions, the Development Division and the Commercial Division. The Development Division comprises of the Association (TAHA). It delivers demand driven services to industry stakeholders. The division coordinates and implements all development projects and programs that address various gaps and challenges from smallholders’ level to national industry issues. Through its developmental activities, TAHA provides highly needed strategic leadership to shape the industry and guide investments and contributions in the sector.

TAHA’s commercial division comprises of two independent subsidiary companies, TAHAFRESH Handling Ltd and GREENCERT. Due to the perishable nature of horticultural products, services under commercial division are crucial for stakeholders to successfully compete and access markets inexpensively. Commercial operations also provide financial sustainability to TAHA in addition to strengthening quality and reliability across the industry.

Our Work

Enhance enabling business environment for the horticulture industry

TAHA addresses restrictive policy, legal, and regulatory issues that affect the functioning and competitiveness of horticulture enterprises. This has been TAHA’s core strength as an industry leader through close collaboration with the Government of Tanzania. TAHA works to increase coordination and consolidate efforts including forming strategic partnerships to address sector prevailing issues.

Increase access to markets for Tanzanian horticultural products

To build access to markets, TAHA establishes partnerships with large-scale up-takers of horticultural products in regional and international markets. Once such partnerships are established, backward linkages for supply are developed with TAHA members, specifically smallholders. Based on TAHA’s experience in the industry in the past decade, strategies that focus on ‘backward linkages’ that build sustainable and profitable market partnerships are more successful at increasing market access and incentives for producers to meet market demands.

Increase productivity and competitiveness of the horticulture industry

Quality, Productivity and Value Addition

TAHA targets to address quality, compliance and productivity challenges among smallholders to meet regional and international market standards. Key efforts are placed on properly guiding farmers to better understand and comply to set standards to ensure food safety, environmental compliance, and traceability. This is done through TAHA’s technical and extension support system. Simultaneously, as the industry continues to advance, TAHA promotes agro-processing investments to increase diversification of products and value addition.

Access to Finance and Productive Resources

TAHA intends to significantly contribute to improved access to productive resources and finance in the industry through strategic partnerships. The target is to enable farmers and other stakeholders to access resources that will enable their investments in production, processing or trading. Specifically,

•  Establish strategic linkages and partnerships with financial institutions and credit providers to create and test financial products that are suitable for stakeholders in the industry, specifically smallholders.
•  Establish a revolving fund in partnership with financial and credit providers to serve TAHA members.
•  Promote and provide technical assistance and training for irrigated and greenhouse production to smallholders through partnerships with private sector suppliers. TAHA’s intention is to gradually change farmers’ production patterns to reduce dependence on rain fed production and ensure continuous production throughout the year.
•  Implement capacity development programs to value chain actors on financial and business development aspects. This also include exposing lending institutions to industry operations to enhance their knowledge of financial and lending needs among industry operators.

Environmental Sustainability, Gender and Youth Inclusion

Horticultural activities have both positive and negative impacts on the external environment. Environmental issues in the industry are complex and poorly understood and addressed. TAHA focuses on promoting environmental sustainability and climate smart horticulture by addressing four core issues. Soil health, fertility and degradation; appropriate chemical use and disposal; water use and quality; and control of emission of harmful gasses.